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“Like Having 3
Trees In Your Home”;
New Air-Purifying Hardwood Floor
First-of-its-Kind in World
- 2014 April #5-3
Pure Genius technology can be compared to a
tree, because in addition to generating O2 from the breakdown of CO2, trees
also degrade nitrous oxides (NOX coming from car exhausts) via
photosynthesis. Flooring with Pure Genius breaks down NOX as well, by its
photocatalytic action. Under standardized lighting conditions, 10,000 square
feet of hardwood flooring with Pure Genius removes 7.8 pounds of NOX per
year, which is the equivalent purifying power of 22 mature trees. This
corresponds to 1 mature tree per remove each 454 square feet of hardwood
flooring. So, based on the North American home sizes, this leads to
correlate the Pure Genius effect to 3 mature trees per average home
(Statistics Canada and Census).
This Product is Pure Genius
March 10, 2014: A new product recently launched on the North American market
makes living spaces healthier from the ground up, literally. The first of
its kind in the world, Pure Genius® smart hardwood flooring by leading North
American manufacturer Lauzon Distinctive Hardwood Flooring, improves indoor
air quality of a home while beautifying the decor.
Activated by natural or artificial light, and by the movement of air, the
unique, high-quality intelligent flooring - which comes in a wide range of
styles and finishes - continuously breaks down airborne toxins, creating a
constant supply of pure air in the home. In fact, studies show that the air
in rooms installed with Pure Genius is up to 85 percent cleaner than spaces
without the flooring.
“Many people don’t realize the extent to which the air-tight environments in
today’s homes contain pollutants and toxic contaminants, such as
formaldehyde emitted from furniture, building materials and common household
products,” said Priscilla Bergeron, Communication Manager of Lauzon,
explaining that indoor air is often five to 10 times more polluted than
outdoor air. “Poor air quality in the home causes build-up of bacteria,
viruses and molds, and may lead to allergies, fatigue and respiratory
problems like asthma.”
Pure Genius is specially-formulated using a patented titanium dioxide
technology that decomposes bacteria, viruses and molds, and reduces
potential carcinogens, by constantly transforming toxic airborne particles
into harmless water and carbon dioxide molecules, Bergeron explained.
She added that, after 30 days, rooms installed with Pure Genius flooring
have been shown to have a formaldehyde level of only five parts per billion
(ppb), compared to 16-32.5 ppb found in a typical home. What’s more, Pure
Genius helps reduce household odors such as cigarette smoke, pet urine and
lingering cooking smells.
Highly washable and resistant, the flooring enables hardwood cleaners to
disperse better, so “not only is the atmosphere cleaner, but the actual
floor itself is cleaner,” Bergeron said, adding that the technology works
for as long as the finish lasts. The Pure Genius Titanium® finish has a
guarantee of 30 to 35 years, depending on the collection.
“Pure Genius gives new meaning to feeling good in your home décor,” she
said. “The purifying effect is so strong, that for an average
1,377-square-foot home installed with Pure Genius, it’s like having three
trees in your home.”
Pure Genius flooring is available at specialty flooring retailers across the
A built-in feature of Lauzon’s new Authentik oak flooring and Organik maple
flooring series, it’s also an option on most Lauzon Ambiance Collection
products and on selected products in the Designer Collection.
To celebrate the launch of Pure Genius, Lauzon is inviting Americans to
participate in a contest, for a chance to win a trip for two to a
destination of the winner’s choice. Each purchase of Pure Genius flooring
from April 1 to July 31, 2014, is eligible for the draw.
For more information or to locate a dealer, visit: www.lauzonflooring.com
Lauzon Distinctive Hardwood Flooring is one of the leading hardwood flooring
manufacturers in North America. Its state-of-the-art products, environmental
commitment, outstanding service, and highly-qualified staff make the company
an undisputed leader in the premium hardwood flooring industry.
Pure Genius has proven in tests that it is an unwelcoming growth environment
for bacterias, diseases and microorganisms. Common pathogens such as:
• “E.coli” (ATCC 8739): known for causing gastroenteritis, urinary tract
infections and neonatal meningitis,
• “S.aureus” (ATCC 6538P): recognized as an agent in the propagation of
various skin conditions such as dermatitis,
• “K.pneumoniae” (ATCC 4352): being the source of the well known respiratory
disease of the same name,
have all been reduced by as much as 99.6% (respectively 99.65%, 99.63% and
99.70%) after being exposed to a Pure Genius flooring for a period of 8
hours in standardized conditions. (ISO 27447:2009)
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