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¡°Throughout the recession years we¡¯ve stayed
the course and remained committed and con-
sistent with our marketing efforts. We are very
encouraged by the outcomes we are seeing
now which we attribute in part to those efforts,
and in part to the improved economy on the
Front Range from which many of our visitors
come.¡± said Langer.
The accommodations numbers are considered
a reliable indicator that the economy is im-
proving, but it¡¯s not just the lodging business
that¡¯s experiencing a recovery; many of the
town¡¯s tourism-related sectors are seeing a
much-welcomed upward trend. ¡°When visitors
book overnight accommodations in Glenwood
Springs, they visit our attractions, shop in our
stores and eat in our restaurants; that¡¯s a boon
springs pool and award-winning Spa of the Rockies indicates a similar trend.
As the summer season fades, ever industrious tourism businesses in Glen-
wood Springs are preparing to welcome visitors for the snow season. Glen-
wood Caverns Adventure Park plans to introduce Winter on the Mountain,
which will be open weekends throughout ski season for thrill rides and cave
tours. The mountain-top attraction will be illuminated with more than a half
million twinkly lights and feature a giant lighted Christmas tree, s¡¯mores pits
and a warming hut.
Visitors can also book Ski Swim Stay packages any time now for the upcom-
ing ski season which opens at Sunlight Mountain Resort on Dec. 5.
For more information about Glenwood Springs, Colorado, call 970.945.6589
or go to: www.visitglenwood.com
Glenwood Springs Tourism Booms; Best Summer Since 2008
Committed, consistent marketing efforts during recession years credited
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Glenwood Springs, Colorado, recently
named to Livability¡¯s list of America¡¯s Top
10 Small Towns, attributes the record
breaking summer to an improving overall
economy and to sticking to its marketing
efforts during the tough times
October 14, 2014: It was a summer for the
record books. The mineral hot springs town
which promotes itself as a destination for family
adventure and relaxation thanks in large part to
major attractions like the Glenwood Hot Springs
Pool and the Glenwood Caverns Adventure
Park has a good reason to indulge in a little
relaxation of its own. After six years of anemic
summer tourism seasons, 2014 marks the first
year that lodging statistics have surpassed the
pre-recession benchmark set in 2008, and tour-
2014 NOVEMBER #5-10
the city collected $120,756 as opposed to $104,506 in 2008. The numbers
are similar for July and June, with July ¡¯14 at $132,418 over $111,513 for
July ¡®08, and June ¡¯14 at $100,098 above June ¡®08 at $91,832.
Record-breaking business throughout the summer months also helped
nudge year-to-date bed tax revenues 3.5 percent higher than they were
for the first eight months of 2008; $619,830 for this year as opposed to
$598,609 in 2008. The City of Glenwood Springs also received confirmation
it was exceeding expectations within the larger state tourism market. Ac-
cording to the Rocky Mountain Lodging Report which tracks occupancy and
daily rates for properties, the statewide occupancy rate for August was 79.9
percent, while Glenwood¡¯s August occupancy rate was 85.7 percent. Only
Loveland and Fort Collins had higher occupancy rates for August.
Source: Glenwood Springs Chamber Resort Association
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for business in general,¡± said Langer.
As Langer indicated, visitors spent money in
other sectors besides lodging. Glenwood Springs¡¯
sales tax was up 8 percent in August, and 5.4
percent for the year as compared to 2013, and
was on par with August sales tax receipts for
2008. Glenwood Caverns Adventure Park, which
added several new thrill rides and additional cave
tours to its offerings, reports that this summer
was one of its best. The Park¡¯s visitor days were
up 8.2 percent through August over last year,
with 144,000 visitor days compared with 133,000
for the same period last year. Glenwood Hot
Springs, home of the town¡¯s famed mineral hot
ism purveyors are breathing a little easier.
¡°Anecdotal evidence suggested we were having a
good season; the general feeling in the tourism
community was positive, but when the numbers
came out and we could see them in black and
white, no red, we were elated,¡± said Lisa Langer,
vice president of Tourism Marketing for the
Glenwood Springs Chamber Resort Association,
which is a vendor for the city¡¯s tourism marketing
contract.
For the first time since 2008, which is considered
to be the ¡®last best year¡¯ for the town¡¯s tourism in-
dustry, the city¡¯s 2.5 percent accommodations tax
surpassed collections from ¡¯08. In August 2014,