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A built-in feature of Lauzon¡¯s new Authentik oak flooring and Organik maple
flooring series, it¡¯s also an option on most Lauzon Ambiance Collection prod-
ucts and on selected products in the Designer Collection.
To celebrate the launch of Pure Genius, Lauzon is inviting Americans to par-
ticipate in a contest, for a chance to win a trip for two to a destination of the
winner¡¯s choice. Each purchase of Pure Genius flooring from April 1 to July
31, 2014, is eligible for the draw.
For more information or to locate a dealer, visit:
Lauzon Distinctive Hardwood Flooring is one of the leading hardwood floor-
ing manufacturers in North America. Its state-of-the-art products, environ-
mental commitment, outstanding service, and highly-qualified staff make the
company an undisputed leader in the premium hardwood flooring industry.
¡°Like Having 3 Trees In Your Home¡±
New Air-Purifying Hardwood Floor First-of-its-Kind in World
Renaissance Faire
Fun... Pg 14
Easter egg hunts
near you... Pg 8
A virtual Colorado
rafting trip... Pg 4
Time for the Honey
Bee Festival... Pg 13
This Product is Pure Genius
March 10, 2014: A new product recently launched
on the North American market makes living spaces
healthier from the ground up, literally. The first of
its kind in the world, Pure Genius smart hard-
wood flooring by leading North American manu-
facturer Lauzon Distinctive Hardwood Flooring,
improves indoor air quality of a home while beauti-
fying the decor.
Activated by natural or artificial light, and by the
movement of air, the unique, high-quality intel-
ligent flooring - which comes in a wide range of
styles and finishes - continuously breaks down
airborne toxins, creating a constant supply of pure
air in the home. In fact, studies show that the air in
rooms installed with Pure Genius is up to 85 per-
cent cleaner than spaces without the flooring.
¡°Many people don¡¯t realize the extent to which the
air-tight environments in today¡¯s homes contain
pollutants and toxic contaminants, such as formal-
dehyde emitted from furniture, building materials
and common household products,¡± said Priscilla
Bergeron, Communication Manager of Lauzon,
explaining that indoor air is often five to 10 times
more polluted than outdoor air. ¡°Poor air quality in
2014 APRIL #5-3
the home causes build-up of bacteria, viruses and molds, and may lead to
allergies, fatigue and respiratory problems like asthma.¡±
Pure Genius is specially-formulated using a patented titanium dioxide tech-
nology that decomposes bacteria, viruses and molds, and reduces potential
carcinogens, by constantly transforming toxic airborne particles into harm-
less water and carbon dioxide molecules, Bergeron explained.
She added that, after 30 days, rooms installed with Pure Genius flooring
have been shown to have a formaldehyde level of only five parts per billion
(ppb), compared to 16-32.5 ppb found in a typical home. What¡¯s more, Pure
Genius helps reduce household odors such as cigarette smoke, pet urine and
lingering cooking smells.
Highly washable and resistant, the flooring enables hardwood cleaners to
disperse better, so ¡°not only is the atmosphere cleaner, but the actual floor
itself is cleaner,¡± Bergeron said, adding that the
technology works for as long as the finish lasts.
The Pure Genius Titanium finish has a guarantee
Pure Genius technology can be compared to a tree, because in
addition to generating O2 from the breakdown of CO2, trees
also degrade nitrous oxides (NOX coming from car exhausts)
via photosynthesis. Flooring with Pure Genius breaks down
NOX as well, by its photocatalytic action. Under standardized
lighting conditions, 10,000 square feet of hardwood flooring
with Pure Genius removes 7.8 pounds of NOX per year, which
is the equivalent purifying power of 22 mature trees. This
corresponds to 1 mature tree per remove each 454 square feet
of hardwood flooring. So, based on the North American home
sizes, this leads to correlate the Pure Genius effect to 3 mature
trees per average home (Statistics Canada and Census).
of 30 to 35 years,
depending on the
¡°Pure Genius gives
new meaning to
feeling good in
your home d¨¦cor,¡±
she said. ¡°The
purifying effect
is so strong, that
for an average
home installed
with Pure Genius,
it¡¯s like having
three trees in your
Pure Genius floor-
ing is available at
specialty flooring
retailers across the
More: Anti-microbial
Pure Genius has proven in
tests that it is an unwelcoming
growth environment for bac-
terias, diseases and microor-
ganisms. Common pathogens
such as:
¡°E.coli¡± (ATCC 8739):
known for causing gastroen-
teritis, urinary tract infections
and neonatal meningitis,
¡°S.aureus¡± (ATCC 6538P):
recognized as an agent in the
propagation of various skin
conditions such as dermatitis,
¡°K.pneumoniae¡± (ATCC
4352): being the source of the
well known respiratory dis-
ease of the same name,
have all been reduced by as
much as 99.6% (respectively
99.65%, 99.63% and 99.70%)
after being exposed to a Pure
Genius flooring for a period of
8 hours in standardized condi-
tions. (ISO 27447:2009)